TAG HEUER — HERITAGE
CLIENT   TAG Heuer
AGENCY   Alter Bureau
CREATIVE DIRECTION   Alter Bureau
EDITING & MOTION   Louis Mallart
MUSIC & SOUND DESIGN   Hidden Mountain

The TAG Heuer Monaco has made a long-awaited return. Since 1969, its iconic square design has reshaped watchmaking, becoming one of the brand’s most recognisable signatures.
A journey through time, told through the square.